As one of the leading shopping destinations in the Far East, Hong Kong is a must for any self-discerning brand, and it isn’t surprising UNDEFEATED has arrived in town to set up shop.

Backed by a retail concept designed to be a “modern lifestyle experience”, the flagship references a basketball court, incorporating a spacious locker room with wood construction against cement and marble flooring. UNDEFEATED logos are plastered all throughout the location, via black signage and white neon lighting.

Furthermore, black wire racks and display cabinets play contrast to the white tile walls, as the store is captivated by a skylight that brings natural illumination inside.